The Cinnamon Challenge
The “Cinnamon Challenge”
The “Cinnamon Challenge” is a social phenomenon, spread largely through social media, which carries serious risks probably not envisioned by its creators. The Challenge is straightforward: try to swallow a tablespoon of ground cinnamon in 60 seconds without drinking water. It sounds simple, but cinnamon powder dries the mouth almost instantly, and the potent spice triggers a severe gag reflex, coughing and choking. Many videos of suffering participants have been posted on YouTube and shared via social media.
- Norton, A. Cinnamon Stunt Can Have Serious Lung Effects. HealthDay (2013). Retrieved 04-30-2013, from http://teens.webmd.com/news/20130422/popular-cinnamon-stunt-can-have-serious-lung-effects.
- Cinnamon bark Cinnamomum verum. Luc Viatour / www.Lucnix.be. Licensed under the Creative Commons, Attribution-Share Alike 3.0 Unported license. Retrieved 05-07-2013, from http://commons.wikimedia.org/wiki/File:Canelle_Cinnamomum_verum_Luc_Viatour.jpg.
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