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The Cinnamon Challenge

Author(s): Christopher Burnett

The “Cinnamon Challenge”


The “Cinnamon Challenge” is a social phenomenon, spread largely through social media, which carries serious risks probably not envisioned by its creators. The Challenge is straightforward: try to swallow a tablespoon of ground cinnamon in 60 seconds without drinking water. It sounds simple, but cinnamon powder dries the mouth almost instantly, and the potent spice triggers a severe gag reflex, coughing and choking. Many videos of suffering participants have been posted on YouTube and shared via social media.