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The Cinnamon Challenge

Author(s): Christopher Burnett

Tracking the Trend


Data from the American Association of Poison Control Centers (AAPCC), which maintains the only poison information and surveillance database in the United States, mirrors the Google search trends. In 2011, the AAPCC reported 51 calls to poison centers involving misuse or abuse of cinnamon by teens aged 13 to 19. There were 222 such reports in 2012, and 20 in the first three months of 2013. Some of the calls to the AAPCC required medical attention.